Specialized studies and research on marketing are considered key element for the success of business firms. Accordingly, Arab-PR is highly concerned with carrying out studies and research related to real economic and marketing issues that are dealing with companies and corporations. Such studies have immensely contributed to the acceleration of the activities of such companies.
The approach being adopted by Arab-PR on marketing projects is not limited to entering into current markets but, rather, it tends to create new markets through conduction of in-depth research and studies carried out by Arab-PRs specialized working teams. We, at Arab-PR, do not look at the marketing from the competition point of view, but, rather, from the creative point of view depending on continuous renewal of the ideas, styles and methods. Our approach is to look into unexploited resources and how to market them through programs specially designed for this purpose. Arab-PR had achieved unprecedented success in its marketing project (Teacher Card Services Program) that is considered a model for a successful marketing project. It also achieved similar success in marketing resources of the Saudi Hilal Sports Club (HSC), the Council of Saudi Chambers of Commerce and Industry (CSCCI) through the “guraf” project, Saudi Insurance Company (Methaq) and other companies.
Arab-PR provides special services in the following areas:

Marketing Studies and Research
1. Preparation and execution of field studies including public opinion polls on certain issues such as new products, business activities or new projects. Arab-PR undertakes field studies including preparation of questionnaires, their distribution, data extraction and analysis based on the latest computer software and, finally, drawing up recommendations.
2. Preparation of market studies and surveys either for new products or products facing some difficulties in addition to planning of marketing campaigns and how to supervise such campaigns. We are doing so on the ground that most companies feel that they badly need a specialized center in the preparation, planning and execution of marketing campaigns.
3. Sponsoring of the studies and research relating to economic and investment issues and/or their execution for and on behalf of the government or private sector institutions.
4. Provision of investment consultancy for key businessmen and investors regarding investments inside and outside the kingdom.

Marketing Programs
Within the context of its marketing projects, Arab-PR provides the following programs:
1. Exploitation of material and moral resources at government and private sector institutions.
2. Group discount programs (teachers, doctors�etc).
3. Business directories.
4. E-marketing, e-commerce solutions and web-based marketing.

Promotion of Investment Opportunities
Many investors and businessmen face numerous difficulties in executing their industrial or commercial projects, especially in the area of financing or finding sincere partners. Therefore, so many investment opportunities do not come into being on failure to promote these projects or obtain reasonable financing or appropriate partners. We, at Arab-PR, attach much care to the promotion of investment projects, especially those of high economical feasibility. In this context, Arab-PR undertakes the preparation and formulation of the studies on investment chances, feasibility studies, and evaluation of such projects and, subsequently, their promotion through a broad network of relationships with various sectors of investors and business and financial groups inside and outside the kingdom. Of the most important services rendered by Arab-PR in this regard are as follows:
1. Inception of business opportunities.
2. Drafting of projects.
3. Feasibility studies.
4. Evaluation of the on-going projects.
5. Promotion of projects.
6. Arbitration and mediation between investors.
7. Preparation of agreements and contracts.